Yellow Hammer Restaurant Rots

Thanks for coming back

My wife received a $50 gift certificate to Yellow Hammer Restaurant from her students as an end-of-the-year gift. We forgot about it for a while, or weren’t able to go when we did remember. Anyway, we thought we would use it for our 14th wedding anniversary tonight. My wife checked the certificate and it had expired one month ago. She contacted Yellow Hammer to see if they would still honor the gift. They said no. Now, first off I’ll acknowledge that we let the certificate expire. Technically, we are at fault for not using it. Now from the restaurant’s perspective, however, they are going to let $50 turn into an internet campaign to let everyone know that their customer service rots.

Let’s lay this thing out: They received the $50, and they won’t honor the certificate, so they have they made a 100% profit on that sale. However, that $50 is going to going to cost them more in the long run because it is now my mission to yell from the mountaintops that Yellow Hammer has all the customers that they can stand and have no desire to earn more by treating people fairly. Is it really worth that $50 Mr YellowHammer?

There’s a good chance that we would have spent beyond $50 had we been able to use the gift certificate. Let’s say we spent a total of $70 on dinner. Yellow Hammer would probable have made $40 profit on that meal. Amazing! These people are willing to shaft us over a potential $10 loss.

I believe in spreading the word, good or bad, about companies, services, experienced, etc. So had we gone to Yellow Hammer and had a good experience, I would be right here telling hundreds, maybe thousands, of people about it. Alas, here I am telling that same crowd about the pathetic attitude and customer care presented by this restaurant.

Apparently these people are oblivious to the effects of a dissatisfied customer, or would-be customer in this case. Second, they have no idea about the power of recommendation, especially where food is concerned. And last, they have no understanding of basic, everyday, do-the-right-thing.

So here’s my recommendation for this restaurant: Don’t go! We are going to Applebee’s in Auburn instead.